r18novel Chapter 045 I didn't, I didn't, don't talk nonsense.
Chapter 045 I didn't, I didn't, don't talk nonsense.
October 6th, Sunday.
When the plane landed smoothly at Beijing Capital International Airport, Yang Du dragged his suitcase out of the gate and was greeted by the sweltering heat typical of early summer in northern cities.
After a week-long vacation that was half relaxing and half being nagged, Yang Du returned to his bachelor apartment.
Yang Du spread his suitcase out in the living room and began to unpack.
Besides a change of clothes, most of Weng Shuying's suitcase was filled with various local specialties, especially dried bamboo shoots.
Just as Yang Du was finishing packing his suitcase, his cell phone vibrated in his pocket.
"Hello, Sister Qing?" Yang Du answered the phone while getting up, taking a bottle of Coke from the refrigerator, and twisting it open with a hiss.
"Boss, have you landed safely by now?"
Yang Du slumped into the sofa and took a sip of his iced cola: "Just got home, about to get ready to go out for dinner."
"Let me give you an update on the progress. Lin Xu has made all the arrangements and is just waiting to go into the studio to record 'Red Rose'."
"Okay, as planned, he can record the backing track in two days, and he can come to the recording studio on Wednesday."
After finishing the business, Yuan Xiuqing's tone became somewhat teasing: "By the way, boss, even though you've gone back to your hometown for vacation, your online presence hasn't diminished at all."
Yang Du understood: "You mean the blog post I just published?"
"That's right, but it's not just about melodramatic plots."
On the other end of the phone, Yuan Xiuqing was looking at the data on her tablet.
"Boss, you may not have noticed yet, but the introduction at the beginning of the article, the argument about the white moonlight and the cinnabar mole, has already spread to a small circle online, and the audience is mostly women of all ages."
"Several relationship bloggers are also jumping on the bandwagon to discuss the 'white moonlight' and 'cinnabar mole,' and the comments are very heated. I have a strong feeling about this."
Yuan Xiuqing paused for a moment, then continued, "When 'Red Rose' is officially released, with just a little push, we can link the song with this quote for marketing, and the buzz will definitely explode!"
Yang Du was secretly pleased. This was the company he had specifically chosen; Yuan Xiuqing's business acumen was indeed sharp.
"No problem, we'll contact Jinshi and provide them with this marketing plan," Yang Du agreed.
Yuan Xiuqing chuckled: "There's something else interesting. Some netizens think that you reward yourself with an essay for every song you produce, which is unique in the entire entertainment industry."
Ok?
Yang Du suddenly had a flash of inspiration.
He knows his own situation best. He wrote "Zhiyin" not out of his own free will, but because he was forced by the system!
The rewards are really tempting.
Yang Du had some concerns that as his fame grew and his status in the music industry rose, he might be criticized for being too unrestrained, not cherishing his reputation, or neglecting his duties.
But now, I've opened my mind!
Since netizens have spontaneously stitched together the identities of music producer and emotional literature blogger in a way that seems absurd but makes some sense upon closer examination, why doesn't he take advantage of the situation and seize the final right of interpretation?
Thinking of this, Yang Du cleared his throat, put on an artist's air, and said seriously, "It's not really a reward, it's just something to write down to relax my brain and maybe find some inspiration."
Then, pretending to suddenly remember some concern, he added, "By the way, Sister Qing, could you use the studio's official account to issue a clarification statement later, saying that I wrote the emotional articles to find inspiration?"
Yuan Xiuqing paused for a moment, then analyzed the situation for Yang Du from the perspective of his agent.
"Clarify? I think this is a pretty catchy internet meme. Everyone's praising you for being down-to-earth. In today's online environment, it's definitely more beneficial than harmful, and it's also good for your future image and persona, boss."
"Um... well... cough cough, anyway, just go and clarify, listen to me."
"Fine, you're the boss, you call the shots."
Yuan Xiuqing didn't think much of it and didn't intend to argue with the boss about this matter.
She simply felt that her boss was starting to have a bit of an idol image as a music producer and didn't want to be labeled as so down-to-earth.
But only Yang Du himself knew that what he wanted was not clarification, but to fuel the flames.
When official sources use memes, it's the most lethal.
If Yang Du were to readily accept the joke about being rewarded for writing a piece for Zhiyin, netizens would laugh it off, and the buzz would likely last only three days.
How can that be?
However, if he seriously clarifies and refutes: "I didn't, I didn't, don't talk nonsense, I was just looking for creative inspiration."
Based on his understanding of this generation of netizens, he knew they would definitely seize upon any weakness Yang Du might have, rush to the comments section to stir up trouble, and deliberately oppose him.
Ah yes, yes, yes, you're looking for inspiration (winking).
In fact, it could not only extend the lifespan of this meme, but also break out of its niche and become its most unique and distinctive label.
In this way, finding inspiration is a legitimate explanation for industry peers and the general public, used to maintain the professionalism and authority of music producers.
Rewarding oneself for writing insightful articles is a way for netizens and fans to create a relatable persona for memes and self-entertainment.
One is serious, the other is eccentric.
Two personas, double insurance.
perfect!
……
Seven hours later, it was midnight on June 15th.
Sun Qingning, a rising female singer heavily promoted by Century Music, has officially released her new summer single, "Summer Breeze".
This grandeur is not merely an adjective; it represents an overwhelming force built upon substantial financial resources and connections.
Without exception, every time you open a music app like Tencent Music or NetEase Cloud Music, the five-second splash screen will display a promotional poster for Sun Qingning's new single.
Immediately afterwards, this song dominated the homepage banners and pop-ups of major music platforms.
That's not all. On Weibo and major music forums, music influencers and well-known music critics with millions of followers posted music reviews immediately.
Century Music's promotional lineup can only be described as overwhelming.
One hour later, at one o'clock in the morning.
"46 downloads and over 300 million streams! It has already debuted at number one on the new song charts of major music platforms!"
Sun Qingning wore exquisite makeup, but her brows were slightly furrowed.
"It's actually 90,000 yuan cheaper than Tao Cheng's 'Flammable and Explosive'! We spent so much on promotion and marketing, and we lost in the first hour."
Agent Yuan Cheng comforted her, "Qingning, you're getting a bit stuck on this. That's not how you do it. You can't compare our data from early morning with Tao Cheng's data from 8 pm."
"What does 8 PM mean? It's the peak time for internet traffic, the most active time of the day. Netizens who have nothing to do after dinner are all surfing the web. What about us? It's Monday morning now, and most of us office workers have to get up early tomorrow to squeeze onto the subway to go to work."
Yuan Cheng continued, "To achieve 46 downloads in the early hours of Monday morning, a typically quiet time, is already an incredibly impressive feat. If we're going to compare, we won't compare the first hour; we'll compare the complete 24-hour data."
After being comforted like this, Sun Qingning felt much better.
"What's more—" Yuan Cheng brought over a glass of sparkling water and handed it to Sun Qingning, "Our song release this week was based on special research by the team. This timing happens to be a lull in our schedule."
Sun Qingning thought about it and agreed: "It really is a lull period. Jinshi and Yunge haven't had any second-tier singers releasing songs this week. It seems like they've strategically given up."
Sun Qingning is no newcomer to the music industry, so she naturally understands the unspoken rules among the three major music groups.
In the Chinese music scene, a world of fame and fortune dominated by capital, although the three giants are constantly at odds, their battles on the charts are never random or without any strategy.
Only when two companies have a long-standing feud, or need to seize momentum at a crucial juncture, will they engage in a real battle to undermine each other.
More often than not, when one company, like Century Music this time, releases information in advance and adopts a stance of sparing no expense and being determined to win, the other two companies usually choose to release their products at a different time to avoid the competition.
Nobody's money comes from thin air. Rather than going head-to-head at this time and wasting resources, resulting in a lose-lose situation, it's better to strategically abandon this week's rankings.
You win your championship, I'll make my money.
The key to long-term profitability is for everyone to take turns being the dealer and maximizing profits.
"They're smart to back down," Yuan Cheng laughed smugly. "They must have been scared off by our pre-launch publicity campaign."
Seeing this, the assistant, who hadn't dared to interject, said perceptively, "Yes, Sister Qingning, don't worry. It's already past one o'clock. You should go back to your apartment and rest, get some beauty sleep. We'll be keeping an eye on the data."
Yuan Cheng also said, "That's right, it's getting late. Qingning, you should go back to sleep first. I'll take care of everything."
"Alright, then I'll leave this place to you for now."
After returning to her apartment, Sun Qingning washed up and it was already past 2 a.m. She then browsed Weibo and Douyin for a while to read fans' comments. By the time she finally drifted off to sleep, it was already 3 a.m.
Unbeknownst to her, at 10 a.m. that very morning, the official Weibo account of the movie "Life After Life: Falling Flowers" released the first trailer without any warning.