r18novel Page 753
Page 753
During the broadcast, the announcer previewed the final episode of the radio drama "Superman's Adventures," connecting it to reality. In fact, the episode broadcast that night was the previously announced content of the radio drama, reinforcing the memory of viewers who watched the TV series.
Meanwhile, the woman of the house looked at the chaotic housework and shook her head in complaint.
"Today was really tough..."
Meanwhile, "A Day in New York" ends with the landlady's complaints.
...
"finished?"
"I think so, yes, you can see that the screen isn't displaying anything."
"This is a TV series, unlike any movie I've ever seen before..."
"I still prefer the plot of the movie. This TV series always seems a bit ordinary and nothing special."
"On the contrary, I prefer TV dramas. It feels like everything is happening around me, but I don't know when I'll be able to watch it again."
In Times Square, staring at the television screens with no signal, the initially quiet crowd began to murmur amongst themselves, but gradually, the sounds grew louder.
Overall, "One Day in New York" is a fairly ordinary TV series with a plot that lacks twists and turns.
However, television broadcasts brought viewers a rather new experience.
Unlike movies or even radio, television offered a different viewing experience: while the TV series broadcast on that small box weren't as exciting as movies, they had more visual appeal than radio and offered a close-up viewing experience that movies lacked.
On the other hand, the series itself is more user-friendly in length than the movie. Although CBS was forced to limit the entire series to forty minutes due to the restrictions on reality TV, this timeframe is in line with the optimal viewing time for television audiences.
Even the broadcast length of "A Day in the Life of New York" became the generally accepted production length for television programs.
"Haven't you noticed that whether you're reading the Courier World or the announcements on the Incredibles radio show, the events in the TV series are all based on real-life events?"
"I liked this episode. Was Superman Day fun?"
"Is this called Superman Day?"
"I only remember that one day it was called something like 0.9..."
"Haven't you seen anything related to Superman on TV shows?"
It's true.
That's right. Xu Fu incorporated various Superman-related elements into the program, which led many viewers to subconsciously mistakenly believe it was a program about Superman. As a result, the name "A Day in the Life of Superman" spread, was accepted by the vast majority of people, and perhaps even remembered by them.
Many viewers even remembered it as the name of the TV series, but not its real name, "A Day in New York".
This phenomenon is so common that it is called the "Superman name effect," which refers to the phenomenon of collective memory errors.
Chapter 920 Superman Animation
“My dear friend Xu Fu, I am so happy that your television set has received such a great response. I regret that I cannot be the first to congratulate you. I watched the program ‘Once Upon a Time in New York’ on TV. Not only me, but my family also likes this novel device. This will be a groundbreaking invention. After watching the TV series, I am even more convinced of this idea.”
The impact of the live television broadcast even exceeded Xu Fu's expectations; even Roosevelt, far away in the White House, wrote a letter specifically to express his views on the live television broadcast.
Roosevelt was disabled and had to use a wheelchair every day, so he rarely went to the cinema or other places to watch movies. The advent of television solved some of his problems.
Roosevelt's obsession with television is evident in his letters; according to information provided by the White House, the evening television broadcast time was one of the few times the president could use to work and relax.
Although Roosevelt's letter simply expressed his love for television, it was enough to illustrate the enormous impact the series had after it aired.
In particular, as the TV series aired, the Courier World's coverage further reconstructed the story.
The combined effect of these two factors has led more and more people to pay attention to the emerging television market.
People's impressions of television sets have gradually shifted from a superficial understanding of newspaper news to a more concrete understanding.
After all, many people have witnessed "a day in New York" on television screens.
The Messenger World immediately promoted it as the first sensational television series in American history.
In the days that followed, discussions about the TV series never ceased on the streets of New York.
Many people who witnessed the series airing in Times Square even used it as a topic of conversation and boasted about it.
CBS Radio, with the influence of its live "A Day in New York" program, is poised to surpass NBC.
Meanwhile, with the show's cancellation, capital cities in many countries began to investigate the 11 businessmen behind the television screen.
Capital is always profit-driven; it has the sharpest eyes in the world and can uncover all profitable projects, turning undervalued industries into overvalued ones.
The invention of television, especially the emergence of TV dramas, forced them to react.
They missed the rise of radio, and now they certainly can't miss the era of television.
NBC was the first to call attention to this situation.
CBS Radio's initial success on television seriously threatened NBC's interests, and as the long-time leader, NBC naturally couldn't just stand by and watch CBS overtake it.
Soon after, NBC also began announcing that it would produce television shows that would become part of NBC.
Seeing its old rival NBC moving forward, CBS has also generously announced the launch of a new drama series.
Xu Fu was delighted by the move by the two radio stations. Although British Columbia was home to two of the largest radio stations in the country, their competition would greatly boost the television industry, so he launched the entire plan.
Competition is the best way to develop, especially in an industry like television.
Of course, besides encouraging radio stations to produce more television programs, the television media itself was also very important. During the Great Depression, only a minority of families could afford a television set. The vast majority of people were struggling to make ends meet, and it was impossible to expect them to spend money on a seemingly useless device for their homes.
The size of the audience is also one of the main obstacles to the growth of the television market.
Under these circumstances, it wasn't until the late 1940s that the explosive growth of television sets replaced radios as the mainstream technology.
If Xu Fu wants to change this situation, he naturally needs to think it over carefully.
In fact, he had already begun experimenting with this strategy and, drawing on his experience in Lego marketing, applied it directly to television.
Recently, many appliances and equipment have had dedicated areas removed from product display areas, and televisions are no exception.
In fact, this situation is quite common nowadays, and many people have had the experience of watching TV in front of a store.
Therefore, Xu Fu approached a merchant and promised to display a television set in his shop as a sample, free of charge. The shop was in a good location; all he had to do was turn on the television and play a program.
If Xu Fu's request had been made before "A Day in New York" aired on television, it might have been somewhat difficult for the audience.
However, after the influence of the TV series, many businesses are happy to place such a TV on their product shelves to attract customers.
Of course, Xu Fu solved more than just the problems of these companies.
Some well-known hotels also became the targets of his television marketing. During the Great Depression, hotel occupancy rates were generally low, and television, as a novelty, could greatly arouse guests' curiosity. The key point was that Xu Fu promised that hotels could try out the hotel's effects for a certain period of time and pay only after they were satisfied.
No hotel would refuse such free television.
From a purely profit-driven perspective, Xu Fu's actions clearly resulted in some losses, because in that era, the cost of a television set was not low, and giving away so many television sets at once was certainly an extremely risky move.
Even Philo Farnsworth casually remarked to him that Xu Fu could slow down.
He didn't want the momentum the TV station had worked so hard to build to be ruined by Xu Fu's radical approach.
Of course, out of support for Xu Fu, this issue didn't bother me too much.
From the very beginning of his entry into the television market, his goal was not just pure profit; he valued the enormous influence of television and the faith it could inspire.
The airing of "A Day in New York" alone brought him nearly 10,000 convictions, even though some of them were broadcast in conjunction with newspapers and radio dramas, which was enough to demonstrate how amazing the effect of television was.
Having discovered the enormous potential of television, Xu Fu's goal was to expand the market and generate more confidence.
As for the value loss that would result from doing so, that is not important.
Don't forget, Prohibition is about to be repealed, and Xu Fu still has a warehouse full of alcohol in London.
A market that has been closed and suppressed for nearly a decade or even longer has an astonishing purchasing power.
...
"Did you do it?"
Here, Xu Fu methodically promoted television sets.
On the other hand, Disney also released some long-awaited news.
After their meeting in New York, Xu Fu officially became Disney's third shareholder after Walt Rowan. He kept his promise and provided Walt with the first committed investment, enabling him to continue making Snow White.
Of course, after receiving the investment, Walt Disney rallied and began producing feature-length animated films. On the other hand, he also directed the first episode of the Superman animated film based on a script provided by Xu Fu.
Without a doubt, Xu Fu's vision of "Superman" would be a serialized animated film.
Unlike Disney's "Lacto Symphony," which is currently in production, each installment of "The Incredibles" has a different story background, focusing directly on Superman's chivalrous history in Metropolis.
Given their experience making Snow White, Disney found the process of making Superman very smooth. First, Disney already had Superman's image and background from the previous animated short, Superman and Mickey, including the design of a vault in Metropolis. Therefore, Walt, who was in charge of character design, saved a lot of time in the subsequent animation production.
After all, compared to creating Snow White and all the characters in the animation from scratch, making the Superman animation is more like creating something that already exists, so things are naturally much simpler.
On the other hand, as a television animated series, Superman should not be expected to be as exquisite as Snow White.
In fact, even from Xu Fu's perspective, you would think that Walt Disney went too far with the details when creating the animated film "Snow White," to the point of madness. He invited character actors to rehearse the plot of an animated film, to copy their facial expressions and movements, and then drew them into the animated film one-to-one.
Behind the scenes, all of this is reflected in a large amount of money.
According to Walter, he even mortgaged all the houses and cars he could find in the bank to make a film about Snow White.
If even one animated film, Snow White, fails, the entire Disney franchise will fall apart.
To this end, Walt also told Xu Fu that if Disney went bankrupt, all rights, including Mickey Mouse, would be transferred to Xu Fu to compensate for his investment losses in animated films.
Although Xu Fu was very interested in the copyright to the world's most famous mouse, he knew very well that the future box office performance of *Snow White* would be a major milestone for Disney. Perhaps it was precisely because of Walt Disney's vision that this all-or-nothing classic animated film was able to be passed down through generations, remaining relevant even decades later.